Gen Z and media – new episode available
Do you speak Social Media? ;) Gen Z does. As we all know from seeing teenagers constantly texting and sending voice messages with their ever-present smart phones.
Generation Z on health – episode 4
NewsWhat does the current generation of teenagers - Gen Z - really think about health?
What’s the current Generation Z mindset when it comes to health issues – physical and mental? Are they just like previous cohorts – haven’t yet had a serious health problem, so have their minds on other things? Or are their attitudes changing?
What about mental pressures?
We explored the issue in depth with our Gen Z Community – the findings are now available in our latest Generation Z File: Health – which is available as a report.
P.S. Interested in how Gen Z developed coping strategies during the COVID pandemic? Check out our recently published in-depth research report: Gen Z and Coping Strategies
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New Gen Z Report – Coping Strategies during COVID-19
Our latest Gen Z report looks at how teenagers are coping in times of COVID-19. We identify six coping strategies derived from six superheroes, and suggest implications for brands and communications.
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Generation Z on food and drink – episode 3
Where’s Gen Z at when it comes to Food and Drink? What are their likes, dislikes, who or what influences them, what’s the role of Social Media, how do they react to trends like vegan, organic?