Generation Z on health – episode 4
What does the current generation of teenagers - Gen Z - really think about health?
New Gen Z Report – Coping Strategies during COVID-19
NewsOur latest Gen Z report looks at how teenagers are coping in times of COVID-19. We identify six coping strategies derived from six superheroes, and suggest implications for brands and communications.
News from Happy Thinking People – we have just completed a New Study on Gen Z.
Based on international research conducted with more than 200 Gen Z folk over the past year, as well as a number of dedicated depth interviews, it examines reactions to the COVID-19 crisis – and how today’s teenagers have developed ways of managing.
The findings are fascinating.
Gen Z isn’t fazed by the current crisis, nor has its “let’s go!” attitude to social and political issues changed. But there is a new sensitivity which is important for brands and communication to understand. It’s a mixture of serious and playfulness.
We identified six coping strategies overall, each named after Superheroes and their amazing powers – Captain America, Batman, Spiderman, Wonder Woman, The Fantastic Four, The Flash.
If you’re interested in the Full Report – to discover more about Gen Z’s mindset in pandemic times, please get in touch! contact@happythinkingpeople.com
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Generation Z on food and drink – episode 3
Where’s Gen Z at when it comes to Food and Drink? What are their likes, dislikes, who or what influences them, what’s the role of Social Media, how do they react to trends like vegan, organic?
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Generation Z on fashion – episode 2
With our Gen Z Community we have entered the next territory...