Generation Z on health – episode 4
What does the current generation of teenagers really think about health?
News from Happy Thinking People – we have just completed a New Study on Gen Z.
Based on international research conducted with more than 200 Gen Z folk over the past year, as well as a number of dedicated depth interviews, it examines reactions to the COVID-19 crisis – and how today’s teenagers have developed ways of managing.
The findings are fascinating.
Gen Z isn’t fazed by the current crisis, nor has its “let’s go!” attitude to social and political issues changed. But there is a new sensitivity which is important for brands and communication to understand. It’s a mixture of serious and playfulness.
We identified six coping strategies overall, each named after Superheroes and their amazing powers – Captain America, Batman, Spiderman, Wonder Woman, The Fantastic Four, The Flash.
If you’re interested in the Full Report – to discover more about Gen Z’s mindset in pandemic times, please get in touch! firstname.lastname@example.org