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Happy Thinking People is a leading independent market research and innovation consultancy. We design creative ways of illuminating and exploring the world, people and brands to help you make successful business decisions. Working for clients across the globe, we apply fresh thinking to every challenge.

Shortlisted! GOR 2021 Best Practice Award

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Digital qualitative research – online… and upwards!

Can online qual deliver robust outcomes for projects that are more complex, strategic, even creative?

Analogue? Digital? Digilogue!

Have you ever wondered how the advantages of digital research (quick, borderless, flexible) can best be combined with all the authenticity and emotion of face-to-face options?

Russia – a New Type of Love

Russia is easily neglected – complex, vast and politically criticized. Grass roots movements are springing up to effect societal change and improvements at a grass roots levels – something that brands can tap into.

The Analogue Lives of Digital Natives

Teenagers still seek in-person conversations with their peers when it comes to the more important things in life – relationship issues, personal problems for example - even if it’s screen-to-screen. H/T/P spent time hanging with digital natives to explore the interplay between digital and analogue amongst this most digital of cohorts.

Brand Relationships Post-Coronavirus

What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.