In an age increasingly dominated by numbers, "scale" and artificial intelligence, there's an equally important need: contextual, in-depth understanding of customers - as real people, not just consumers. Personas are a key tool in this part of consumer centricity.Read More
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Happy Thinking People is a leading independent market research and innovation consultancy. We design creative ways of illuminating and exploring the world, people and brands to help you make successful business decisions. Working for clients across the globe, we apply fresh thinking to every challenge.
Insites Consulting Acquires Happy Thinking PeopleRead More