Brand Relationships Post-Coronavirus
What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.
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Happy Thinking People is a leading independent market research and innovation consultancy. We design creative ways of illuminating and exploring the world, people and brands to help you make successful business decisions. Working for clients across the globe, we apply fresh thinking to every challenge.
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Russia – a New Type of Love
Russia is easily neglected – complex, vast and politically criticized. Grass roots movements are springing up to effect societal change and improvements at a grass roots levels – something that brands can tap into.
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The Analogue Lives of Digital Natives
Teenagers still seek in-person conversations with their peers when it comes to the more important things in life – relationship issues, personal problems for example - even if it’s screen-to-screen. H/T/P spent time hanging with digital natives to explore the interplay between digital and analogue amongst this most digital of cohorts.
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