Happy Thinking People is a leading independent market research and innovation consultancy. We design creative ways of illuminating and exploring the world, people and brands to help you make successful business decisions. Working for clients across the globe, we apply fresh thinking to every challenge.
In an age increasingly dominated by numbers, "scale" and artificial intelligence, there's an equally important need: contextual, in-depth understanding of customers - as real people, not just consumers. Personas are a key tool in this part of consumer centricity.
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Inclusion and diversity are - alongside equity - hot topics. They're also very complex issues. Ensuring the full spectrum of LGBTQIA* voices are heard and reflected accurately in communications approaches is essential.
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In our previous Gen Z file, we explored this generation's remarkable resilience - a crisis-resistant lot, it seems. But will the long lockdown months have changed things? As the severity of the pandemic recedes, we explore their future outlook and mindset: what's changed?
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How has the pandemic impacted on qualitative research? We explore recent developments in fully digital qualitative approaches.
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Have you ever wondered how the advantages of digital research (quick, borderless, flexible) can best be combined with all the authenticity and emotion of face-to-face options?
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