Brand Relationships Post-Coronavirus
What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.
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Digilogues
accessing depth digitallyOnline face-to-face feedback – agile, efficient and ‘travel free’!
- Established qualitative methods adapted to digital formats: online depth interviews and focus groups, with our own digital storytelling approach
- Efficient, agile coverage of markets globally – in real-time and from the comfort of participants’ own homes
- Broad range of online evaluation options – including quick polls, mark-up stimuli, sorting exercises
eTrack®
Quant-Qual Pre-Testing – Face-to-Face or 100% DigitalQuantitative real-time assessment with qualitative understanding
- eTrack® is our agile pre-testing tool that delivers robust guidance on which concepts/ideas/prototypes etc to take forward
- Plus insights on how a winning idea can be improved further
- Ideal fusion of quant with qual – for robust, quick and qualified decision-making
- 100% digital for short turnarounds in multiple countries – or face-to-face where sensory reactions are important
Quant with a Twist
Seeing people in the numbers- Intuitive design and questionnaire inputs – simple, playful, engaging
- Outputs that are visually engaging – and with qual-inspired nuance and meaning
- Always analytically rigorous – powered by in-house data analysts
PX People Experience
Enriching UX research with People Understanding- Fully understand real users’ needs – e.g. via contextual enquiries and mobile ethnographies
- Develop lively personas and authentic user journeys – via smart co-creation workshops
- Test and iterate products/prototypes with UX interviews or specific CX KPIs
Our Latest Thinking
The Analogue Lives of Digital Natives
Teenagers still seek in-person conversations with their peers when it comes to the more important things in life – relationship issues, personal problems for example - even if it’s screen-to-screen. H/T/P spent time hanging with digital natives to explore the interplay between digital and analogue amongst this most digital of cohorts.
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