What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.Read More
Uncovering Insights and Cultural Codes
Exploring markets across the globe is about understanding people in the context, places and situations in which they make their decisions.
And embedding that understanding in a cultural context. Our digital tools and semiotic skills deliver precisely that.
Want to get in touch with your customers in real time?
- Capture ‘moments-of-truth’ – where and when they happen
- Access to everyday experiences and emotions
- Task, experiment- and SnapGram based, not just Q&A
- Clients can follow in real time
Tapping into people’s lives around the world – staying in touch, to learn and co-create
- Interactive digital space – for ‘virtual’ ethnography, crowd co-creation
- Multiple options: collages, mappings, eye-tracking, quick polls
- Flexible in length and in scale
Unlock the power of true stories – ensure real depth particularly in a digital environment
- Reveal hidden truths, uncover unsuspected motivators
- Rich in context and emotion
- Pinpoint the moments brands play a critical role, positive and negative