Brand Relationships Post-Coronavirus
What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.
Read MoreUncovering Insights and Cultural Codes
Exploring markets across the globe is about understanding people in the context, places and situations in which they make their decisions.
And embedding that understanding in a cultural context. Our digital tools and semiotic skills deliver precisely that.
Happisodes
Mobile EthnographyWant to get in touch with your customers in real time?
- Capture ‘moments-of-truth’ – where and when they happen
- Access to everyday experiences and emotions
- Task, experiment- and SnapGram based, not just Q&A
- Clients can follow in real time
First@thepool®
Insight CommunitiesTapping into people’s lives around the world – staying in touch, to learn and co-create
- Interactive digital space – for ‘virtual’ ethnography, crowd co-creation
- Multiple options: collages, mappings, eye-tracking, quick polls
- Flexible in length and in scale
True Stories
Storytelling In-Depth InterviewsUnlock the power of true stories – ensure real depth particularly in a digital environment
- Reveal hidden truths, uncover unsuspected motivators
- Rich in context and emotion
- Pinpoint the moments brands play a critical role, positive and negative
Our Latest Thinking
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The Analogue Lives of Digital Natives
Teenagers still seek in-person conversations with their peers when it comes to the more important things in life – relationship issues, personal problems for example - even if it’s screen-to-screen. H/T/P spent time hanging with digital natives to explore the interplay between digital and analogue amongst this most digital of cohorts.
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