Agility – is it killing consumer centricity? Sven Arn and Edward Appleton write on the challenges posed by agility.
Crystal ball time The GreenBook blog publishes “36 Market Research Thought Leader Predictions for 2018”.
Industry debate Marktforschung.de publishes reactions of leading German market research companies to the Happy Thinking People blog on how Brexit might impact our industry.
Could 2018 be the year of quality in market research? Happy Thinking People’s Edward Appleton blogs about this hot topic, and suggests 5 simple ways of bringing quality to life to end-users, buyers and stakeholders.