Hans-Bert Matoul will speak at ‘Measuring the Effectiveness of Philanthropy’ – a conference of the ESOMAR foundation on February 5th 2015 in Brussels.Posted by: Munich | Category: Gallery, Global News
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Significant consumer decisions trigger a shift in a frame of mind. Great products provide happiness, engaging brands generate joy. The work we do is all about identifying these triggers, understanding how to develop them and exploring current and future realities to identify new ones.
Happy Thinking is the state that we believe to be conducive to great ideas. We believe that we need to involve consumers and our clients in an engaging discourse that encourages visionary thinking. To develop ideas that make a real difference in people’s lives and thus make sound business sense.
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Exploring markets is all about understanding people in the context places and the situations in which they make their consumer decisions. We uncover what drives and motivates them in life and how this affects their interactions with brands and products.
People understanding is an extremely valuable resource in developing engaging product and positioning propositions. Propositions that are tangible and actionable – and extremely relevant.
Testing is not the killer of great ideas it is the beginning of fantastic implementation. In order for this to be the case, however, testing needs to be sensitive to the multitude of factors that ultimately define what happens to an ad, packaging or product in the real world.
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