We have evidence to suggest that the introduction of simple games can play an important role in qualitative researchPosted by: Svenja Prins | Category: Global News
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Significant consumer decisions trigger a shift in a frame of mind. Great products provide happiness, engaging brands generate joy. The work we do is all about identifying these triggers, understanding how to develop them and exploring current and future realities to identify new ones.
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Exploring markets is all about understanding people in the context places and the situations in which they make their consumer decisions. We uncover what drives and motivates them in life and how this affects their interactions with brands and products.
People understanding is an extremely valuable resource in developing engaging product and positioning propositions. Propositions that are tangible and actionable – and extremely relevant.
Testing is not the killer of great ideas it is the beginning of fantastic implementation. In order for this to be the case, however, testing needs to be sensitive to the multitude of factors that ultimately define what happens to an ad, packaging or product in the real world.
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