See Nina Keller and Sebastian Prassek presenting at the ESOMAR Global Qualitative 2014 in Venice.Posted by: Berlin | Category: Global News
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Significant consumer decisions trigger a shift in a frame of mind. Great products provide happiness, engaging brands generate joy. The work we do is all about identifying these triggers, understanding how to develop them and exploring current and future realities to identify new ones.
Happy Thinking is the state that we believe to be conducive to great ideas. We believe that we need to involve consumers and our clients in an engaging discourse that encourages visionary thinking. To develop ideas that make a real difference in people’s lives and thus make sound business sense.
Happy Thinking People is a marketing research and consulting experience that goes beyond the facts to real insight and actionable ideas. Ideas that form the strategies for the companies and brands we are extremely proud to work for.
Exploring markets is all about understanding people in the context places and the situations in which they make their consumer decisions. We uncover what drives and motivates them in life and how this affects their interactions with brands and products.
People understanding is an extremely valuable resource in developing engaging product and positioning propositions. Propositions that are tangible and actionable – and extremely relevant.
Testing is not the killer of great ideas it is the beginning of fantastic implementation. In order for this to be the case, however, testing needs to be sensitive to the multitude of factors that ultimately define what happens to an ad, packaging or product in the real world.
We see research as part of a bigger overall purpose. We look beyond just delivering the results of every individual project to contributing to meaningful strategies for the future.