Webinar – The Path to Powerful Personas
Personas are a great way of helping bring customer segments to life. They fire up innovation and creative projects. In our upcoming webinar we share how-to learnings and best practice guidance.
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New Hires – New Energy
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.
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100% Digital Qualitative Research – Best Practice and Evolving Trends
How has the pandemic impacted on qualitative research? We explore recent developments in fully digital qualitative approaches.
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Qual360/ MRMW 2021 Market Research Conference in Berlin
In-person market research conferences may be more expensive, require travel, take more overall time investment to attend - but as the 2021 Qual360/MRMW showed, face-to-face engagement can be much richer and sticky than pure e-learning or e-events.
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Artifical Intelligence – how is it impacting Qualitative Research?
Edward Appleton and Dr. Natascha Haehling von Lanzenauer talk about impact of machine learning and artificial intelligence on qualitative research.
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Has Digital Truly Transformed Qualitative Research?
Qualitative research was slow to fully embrace digital practices - but adoption has broadened and accelerated quickly over the past 12 - 18 months. Planung & Analyse's July 2021 issue dedicates itself to Qualitative Research - online, offline, everywhere!
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Next Gen Qualitative Research Discussion at the BVM Congress 2021
How important are conversations in qualitative research - if behavioural change can be achieved differently and with fewer diagnostics? The current focus on behavioural insights and nudge techniques challenges us to re-think how central conversations are to decision makers looking to effect change rapidly and effectively with a focus on ROI and impact.
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We’re Presenting at the 2021 BVM Congress!
A case study demonstrating how qualitative research can really bring insights to life - using ethnographies and storytelling techniques to shape authentic personas based on existing quant. segmentation work. It can also reveal hidden opportunities - segments that have been overlooked that are in fact relevant for NPD and strategy focus.
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GRIT Future List – Congratulations in Order!
Katrin Krüger, Senior Project Director, was recognised as a global Future Insights leader by the Greenbook Organisation in the recently published GRIT 2020 report. It highlighted in particular her dedication to the use of new technologies in qualitative research.
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Digital Ethnographies – Close from a Distance
Digital ethnographies allow researchers to get close from a distance. However, they require a different approach and set-up as we will outline in a case study we're presenting with Leifheit at the Qual360 Europe Conference 2021.
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Happy Thinking People Talking at the 2020 Amplify Global Insights Conference
Digital transformation of qualitative research - insights delivered from a distance. Global online conference with talk by Edward Appleton from Happy Thinking People
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Gen Z and media – new episode available
Do you speak Social Media? ;) Gen Z does. As we all know from seeing teenagers constantly texting and sending voice messages with their ever-present smart phones.