Whitepaper – The Path to Powerful Personas
NewsPersonas are a great way of helping bring customer segments to life. They fire up innovation and creative projects. Following our recent Webinar, we now have a Whitepaper - documenting how-to learnings and best practice guidance.
We recently held a Webinar as part of the 2022 Woche der Marktforschung.
The topic: personas. Now we’re following up with a whitepaper.
Lead by Senior Project Directors Vlada Gekhtman and Katharina Ladikas, we shared our learnings on how to create powerful personas – rooted in reality; memorable; inspiring.
Our experts explored the following areas:
- The role of professional, in-depth qualitative research and People Understanding.
- Best practice examples – with research approaches and key “how-to” advice.
- Bringing personas to life: visualisation options and activation strategies.
- Tips, tricks, key watch-outs.
It was inspiring session, and clearly an ongoing hot topic in insights management.
If you couldn’t make the session, but the topic is relevant to you, we now have a Whitepaper available.
If you’re interested in receiving a copy, please get in touch: Contact us
