We’re excited to announce that our very own Katrin Krüger has been named a Next Generation Insights Leader by the influential Greenbook organisation.

Their annual selection of the best and brightest appeared recently in the GRIT 2020 report. You can download or read it online here – GRIT 2020.

It recognises leadership, professional development, personal integrity and a passion for excellence. 18 young stars were selected for recognition from hundreds of entries across the globe.

Katrin is a Senior Project Director with Happy Thinking People and has been with us for 10 years. She celebrates her 10th anniversary this week in fact.

She is the proud – and happy 😉 – winner of the GOR 2020 Best Practice Award for a case study presented jointly with our wonderful client Electrolux. This showcased the innovative use of VR in usability and design research.

The GRIT jury highlighted not just this achievement – but also her passion for exploring new ways of using technology in qualitative research, improving agility whilst losing none of the human touch. Her mentoring role for younger researchers was also noted positively.

So please join us in congratulating Katrin!

She will be joining a discussion with fellow winner Julia Görnandt at the 2021 virtual IIEX conference from April 14 – 15 to discuss next generation perspectives and more. You can register for the session which is on the 15th at 15.30h here – GRIT Future Honoree Discussion

In the meantime, please get in touch if you’d like to find out more.