Webinar – The Path to Powerful Personas
Personas are a great way of helping bring customer segments to life. They fire up innovation and creative projects. In our upcoming webinar we share how-to learnings and best practice guidance.
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Webinar – Powerful Personas
Powerful personas bring segments to life, fire up innovation processes, help guide R&D. They need to be grounded in rich qualitative data - People Understanding. We're sharing our learnings and approach in a BVM webinar on 10th February.
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We’re Presenting at the 2021 BVM Congress!
A case study demonstrating how qualitative research can really bring insights to life - using ethnographies and storytelling techniques to shape authentic personas based on existing quant. segmentation work. It can also reveal hidden opportunities - segments that have been overlooked that are in fact relevant for NPD and strategy focus.