Time for a Deep-Dive? Try Online Insight Communities!
The expanding functionalities of online communities make them relevant for a very wide range of insight projects. Clients can go both "broad" and "deep" - with the appropriate moderation!
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Gen Z Study – Post-Pandemic Outlook
In our previous Gen Z file, we explored this generation's remarkable resilience - a crisis-resistant lot, it seems. But will the long lockdown months have changed things? As the severity of the pandemic recedes, we explore their future outlook and mindset: what's changed?
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Happy Holidays – Happy Quizmas!
From all of us at Happy Thinking People - to all of you looking forward to a well-earned break in the coming days and weeks:
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BS Detector? Ask Gen Z first….
Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.
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Digital Ethnographies – Featured in Quirks Magazine
Ethnographies – or In-Homes – were traditionally seen as only possible F2F. A potential switch to digital in-homes raised fundamental questions. Was sensitive depth and true empathy possible from a distance? Could online deliver equally inspiring and granular insights as F2F? In a nut-shell: yes!
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Data Visualisation and Storytelling
Bringing data to life is essential for insights actionability; visualisation and storytelling are proven ways of doing that. But how does it work in practice? Our experts talk to online portal marktforschung.de
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Next Gen Qualitative Research Discussion at the BVM Congress 2021
How important are conversations in qualitative research - if behavioural change can be achieved differently and with fewer diagnostics? The current focus on behavioural insights and nudge techniques challenges us to re-think how central conversations are to decision makers looking to effect change rapidly and effectively with a focus on ROI and impact.
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We’re Presenting at the 2021 BVM Congress!
A case study demonstrating how qualitative research can really bring insights to life - using ethnographies and storytelling techniques to shape authentic personas based on existing quant. segmentation work. It can also reveal hidden opportunities - segments that have been overlooked that are in fact relevant for NPD and strategy focus.
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New Gen Z Report – Coping Strategies during COVID-19
Our latest Gen Z report looks at how teenagers are coping in times of COVID-19. We identify six coping strategies derived from six superheroes, and suggest implications for brands and communications.
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Digital Ethnographies – Close from a Distance
Digital ethnographies allow researchers to get close from a distance. However, they require a different approach and set-up as we will outline in a case study we're presenting with Leifheit at the Qual360 Europe Conference 2021.
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Happy New Year – Happy New Home!
Our Berlin offices have moved! We're now in Kreuzberg - 5 minutes walk from the U Bahn Mehringdamm. Our new home is in the revamped former chocolate factory buildings known as the Sarotti-Höfe. We'd love to welcome you here - just as soon as that's possible.
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Happy Thinking People Talking at the 2020 Amplify Global Insights Conference
Digital transformation of qualitative research - insights delivered from a distance. Global online conference with talk by Edward Appleton from Happy Thinking People
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