Happy Birthday to Marktforschung.de!
Happy Birthday to everyone at marktforschung.de! What was once a newcomer in an innovative area - digital - is now a mainstay in every German-speaking market researcher's professional life.
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Digital Qualitative Research – Now and in the Future
Digital qualitative research - getting close from a distance!?! At the beginning of the pandemic in 2020, this promise seemed hopeful. Experience has shown that digital qual does indeed deliver insights sensitively and consistently, but that the rules of engagement are different. And for certain tasks best practice is still emerging.
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Time for a Deep-Dive? Try Online Insight Communities!
The expanding functionalities of online communities make them relevant for a very wide range of insight projects. Clients can go both "broad" and "deep" - with the appropriate moderation!
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Gen Z Study – Post-Pandemic Outlook
In our previous Gen Z file, we explored this generation's remarkable resilience - a crisis-resistant lot, it seems. But will the long lockdown months have changed things? As the severity of the pandemic recedes, we explore their future outlook and mindset: what's changed?
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Happy Holidays – Happy Quizmas!
From all of us at Happy Thinking People - to all of you looking forward to a well-earned break in the coming days and weeks:
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BS Detector? Ask Gen Z first….
Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.
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Digital Ethnographies – Featured in Quirks Magazine
Ethnographies – or In-Homes – were traditionally seen as only possible F2F. A potential switch to digital in-homes raised fundamental questions. Was sensitive depth and true empathy possible from a distance? Could online deliver equally inspiring and granular insights as F2F? In a nut-shell: yes!
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Data Visualisation and Storytelling
Bringing data to life is essential for insights actionability; visualisation and storytelling are proven ways of doing that. But how does it work in practice? Our experts talk to online portal marktforschung.de
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Next Gen Qualitative Research Discussion at the BVM Congress 2021
How important are conversations in qualitative research - if behavioural change can be achieved differently and with fewer diagnostics? The current focus on behavioural insights and nudge techniques challenges us to re-think how central conversations are to decision makers looking to effect change rapidly and effectively with a focus on ROI and impact.
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We’re Presenting at the 2021 BVM Congress!
A case study demonstrating how qualitative research can really bring insights to life - using ethnographies and storytelling techniques to shape authentic personas based on existing quant. segmentation work. It can also reveal hidden opportunities - segments that have been overlooked that are in fact relevant for NPD and strategy focus.
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New Gen Z Report – Coping Strategies during COVID-19
Our latest Gen Z report looks at how teenagers are coping in times of COVID-19. We identify six coping strategies derived from six superheroes, and suggest implications for brands and communications.
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Digital Ethnographies – Close from a Distance
Digital ethnographies allow researchers to get close from a distance. However, they require a different approach and set-up as we will outline in a case study we're presenting with Leifheit at the Qual360 Europe Conference 2021.
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