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  Gen Z – 5 Rules of Engagement

  Building on over hundreds over conversations with Gen Z across the world since 2016 we summarise our learnings on the next generation of brand users.

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  H/T/P On Stage: Gen Z – Food and Drink

  Food and drink aren't top of the list of Gen Z's priorities. But get the approach right - down-to-earth, authentic, "real"... and they are with you. At least for a bit ;)

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  ESOMAR Conference – We’re on Stage!

  H/T/P is presenting a case study at the upcoming ESOMAR digital conference on 9th March 2022. It shares research learnings that helped the German Government "get diversity" and build a bridge to the LGBTQIA* community.

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  Qual360/ MRMW 2021 Market Research Conference in Berlin

  In-person market research conferences may be more expensive, require travel, take more overall time investment to attend - but as the 2021 Qual360/MRMW showed, face-to-face engagement can be much richer and sticky than pure e-learning or e-events.