BS Detector? Ask Gen Z first….
Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.
Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.
Our latest Gen Z report looks at how teenagers are coping in times of COVID-19. We identify six coping strategies derived from six superheroes, and suggest implications for brands and communications.