Digital qualitative research - getting close from a distance!?! At the beginning of the pandemic in 2020, this promise seemed hopeful. Experience has shown that digital qual does indeed deliver insights sensitively and consistently, but that the rules of engagement are different. And for certain tasks best practice is still emerging.
The global pandemic has been particularly tough on teenagers - interrupting their formative years. Having documented their resilience and coping strategies previously, we now explore how they envisage life post-lockdown.
In our previous Gen Z file, we explored this generation's remarkable resilience - a crisis-resistant lot, it seems. But will the long lockdown months have changed things? As the severity of the pandemic recedes, we explore their future outlook and mindset: what's changed?