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  Digital Ethnographies – Featured in Quirks Magazine

  Ethnographies – or In-Homes – were traditionally seen as only possible F2F. A potential switch to digital in-homes raised fundamental questions. Was sensitive depth and true empathy possible from a distance? Could online deliver equally inspiring and granular insights as F2F? In a nut-shell: yes!

• Digital Ethnographies – Close from a Distance

  Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit share a case study on how digital ethnos worked successfully for them.
  

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  Digital Ethnographies – Close from a Distance

  Digital ethnographies allow researchers to get close from a distance. However, they require a different approach and set-up as we will outline in a case study we're presenting with Leifheit at the Qual360 Europe Conference 2021.