Start-Ups and Market Research – What Can They Learn from Each Other?
The world of start-ups is increasingly data-driven, using UX, CX , personas and more, including qualitative research. The cultures are still different, one more analytical, the other more hands-on. What the two can learn from one another is the focus of an interview with someone from the world of start-ups, now with us at Happy Thinking People as an intern, Ellen Surdel.