We helped one of the world’s favourite confectionery companies achieve a significant sales uplift.
People Understanding is our area of special expertise – getting to the “why” in a sensitive manner, and helping our clients make sense of situations and identify business opportunities. We don’t just see shoppers, consumers or customers – we help our clients understand the full person and the full story behind any decision.
Research output that is compelling and inspiring. With a commitment to be flexible, fast and agile, we never compromise on smartness and analytical depth.
In terms of the methods: whether it’s online communities, mobile ethnographies, co-creation, or a simple concept test, we always look to shape an approach that delivers on a client objective.
We’re equally comfortable in a digital or real-life setting and with quant as we are with qualitative methods. And continuously developing our approaches to meet the demands of changing forms of interaction and communication.
Our toolkit of research approaches and methodologies aims to support clients through the stages of the marketing cycle - whether it’s the discovery phase, idea generation and NPD, validating and optimizing, or in a more consultative role: We structure our methods into four areas. You can find out more about each below...