Happy Thinking People is proud to be speaking at the 2018 Massmerize event in Delhi next week – Massmerize.
This invitation-only event is a prestigious annual event designed to promote dialogue between Indian government and industry leaders, focusing on regulatory issues, macro-economics and consumer trends.
Sabrina Schöder, Managing Director of our Mumbai/South East Asia Office, will be part of a panel discussing mass-customisation and its potential successor – “tribetailing” – shaping content for specific tribe-like customer segments.
The discussion will include the changing role of Social Media, a focus on responsible advertising and an exploration of new opportunities for companies to interact more directly with their consumers.
If you’d like to hear more – please get in touch!