Doing qualitative research around the world can be costly and relatively slow.
For Non-Profits with tight budgets and deadlines this can be a problem, and sometimes results in no research being done at all. Decisions are guided by gut feeling – not exactly reliable.
This is where digital qualitative reserach can help, depending on objective and geography, to deliver a sensitive external perspective.
Contemporary online qualitative tools such as Online Communities and mobile ethnographies offer convenient, cost-effective ways of linking up with various audiences globally.
The availability and adoption of low-cost technology is continuing apace across the world, so these kind of tools can make sense for an increasing number of countries in various stages of economic development.
There are however plenty of pitfalls – technical and cultural issues, for example.
We’re talking on this issue as part of a series of webinars hosted by the Esomar Foundation on July 26th – where online makes sense for Non-Profits, some watch-outs, and some basic information on what exactly is involved in an MROC or a mobile ethnography.
Attendance is free. You can sign up here:
Hope you can join us!