Of all the wonderful customers we have worked with over the past decades, there is perhaps none closer to our hearts than the World Wildlife Fund.
Known to many, the WWF has been protecting the future of nature for 50 years, with now close to six million members globally.
Happy Thinking People were proud to partner with them recently on research designed to optimise their new communication approach, focusing particularly on new claim options.
One of the many outcomes of the collaboration was our decision to become a WWF donor – we donated part of the project fee back to the organisation.
We believe that by supporting WWF with this project-related donation we help it deliver its mission: “to conserve nature and reduce the most pressing threats to the diversity of life on Earth”.
You can read more about the WWF here – https://www.worldwildlife.org/about – and donate as well if you wish, becoming (in WWF’s own words): “the hero nature needs”.