Last week we joined up with our wonderful colleagues at Happy Thinking People Paris for a customer event. In Paris. In person.
We shared the key learnings of a paper we presented recently at Esomar 2017 Congress – a 3-country word-deprivation exercise examing how the use of Social Media language, notably augmented pictures incorporating hashtags, filters, buttons, doodles etc. leads to much greater expressiveness in study outputs.
Our mobile project ran for a week and focussed on female hair, the range of attached emotions expressed by younger women across the globe – participants from India, Germany and USA. The outputs on the topic of “bad hair day” were particulary striking and memorable!
We captured the highlights of the Event here on film:
It was very well attended, with lots of interest and questions – thanks to all our customers who came, and to everybody who helped make the event a success!
Please get in touch if you’d like to learn more about the paper, and our recommendations about this type of approach, where it makes sense and where not.
Au revoir, et à bientot!