Customer Event in Paris


Last week we joined up with our wonderful colleagues at Happy Thinking People Paris for a customer event. In Paris. In person.

We shared the key learnings of a paper we presented recently at Esomar 2017 Congress – a 3-country word-deprivation exercise examing how the use of Social Media language, notably augmented pictures incorporating hashtags, filters, buttons, doodles etc. leads to much greater expressiveness in study outputs.

Our mobile project ran for a week and focussed on female hair, the range of attached emotions expressed by younger women across the globe – participants from India, Germany and USA. The outputs on the topic of “bad hair day” were particulary striking and memorable!

We captured the highlights of the Event here on film:

It was very well attended, with lots of interest and questions – thanks to all our customers who came, and to everybody who helped make the event a success!

Please get in touch if you’d like to learn more about the paper, and our recommendations about this type of approach, where it makes sense and where not.

Au revoir, et à bientot!

Happy Thinking People GmbH
Blumenstr. 28, D-80331 München
Tel: +49 89 290040 4000
Fax: +49 89 290040 4027

Happy Thinking People GmbH
Rosenstr. 17, D-10178 Berlin
Tel: +49 30 327986 8600
Fax: +49 30 327986 8620

Happy Thinking People AG
Stauffacherstr. 101, CH-8004 Zürich
Tel: +41 44 204 16 26
Fax: +41 44 204 16 27

Happy Thinking People Pvt. Ltd., 201, Sai Nara Building, 21 North Avenue,
Linking Road (Above Kotak Mahindra Bank), Santacruz (West), Mumbai, 400 054
Tel: +91 226 6905400
Fax: +91 226 6905454

Happy Thinking People France SAS
20, rue des Capucines, F-75002 Paris
Tel: +33 1 53 66 60 95
Fax: +33 1 46 27 05 35