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IIEX Europe 2017 – Impressions

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The 2017 IIEX Europe was busier than ever – more than 500 attendees, of which an impressive 30% were clientside.

This year’s buzz-words were: automation, artificial intelligence, implicit measurement, crowd-sourcing – market research is moving along fast from the days of “surveys” and “group discussions”.

We  captured our impressions of the event live: enjoy!

Impressions from IIEX Europe 2017 from Happy Thinking People on Vimeo.

 

We’ve also written a blog about the event, going live here soon – so watch this space!

Just before you go: Happy Thinking People gave a paper called “Lost for Words”, a pictures-only experiment where we explored the impact of doing without words completely in a mobile app study amongst Gen Z.

If you’re interested in details, please get in touch!

 

 



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