The 2017 IIEX Europe was busier than ever – more than 500 attendees, of which an impressive 30% were clientside.
This year’s buzz-words were: automation, artificial intelligence, implicit measurement, crowd-sourcing – market research is moving along fast from the days of “surveys” and “group discussions”.
We captured our impressions of the event live: enjoy!
We’ve also written a blog about the event, going live here soon – so watch this space!
Just before you go: Happy Thinking People gave a paper called “Lost for Words”, a pictures-only experiment where we explored the impact of doing without words completely in a mobile app study amongst Gen Z.
If you’re interested in details, please get in touch!