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The art of going back to the future

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This is a FANTA print ad. And it’s gorgeous.
What I like is that they fitted their retro-proposition so nicely onto an abandoned 60ies building in Frankfurt’s haunted main Station district. Not quite the time when FANTA was invented but still a great amplification for the brand.

Note the white ground coat to give the orange more contrast.

Cheers, German Coke.



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