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Have you ever wondered …

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… why everybody is buying wheels? Simple. Because people don’t have time.

Still it’s pretty interesting how ‘rollin’ urban life has become. Rollers are trés chic – not only among School Kids and veggie moms. And of course we have the ‘cycelist movement’.
And also girls push hard into former boy’s territories: Teen girls buy skateboards carrying them around like accessoires. Longboards, and those smaller 80ies plastic decks with those bigger wheels. And of course the more normal wooden boards. When you examine these boards the bottom side looks really worn off. I bet they scratch tail and nose of the boards in order to look more PRO (at least that’s what I was doing when I was into skateboarding lifestyle). I really had an awesome time ‘styling’ my skateboard so that it looked real used. It was a bit like tattooing.



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