The New Normal in Market Research – Summary of Keynote Discussion What does the new normal look like in market research - how will the sector develop in future, what trends in methods and approaches and client needs?
ESOMAR Webinar on Digital eTrack® A webinar hosted by ESOMAR on new ways of quant-qual pre-testing and concept screening with our digital eTrack® tool.
The future of qual – digital first The coronavirus pandemic has been challenging for many in market research over the past twelve months...
Gen Z and media – new episode available Do you speak Social Media? ;) Gen Z does. As we all know from seeing teenagers constantly texting and sending voice messages with their ever-present smart phones.
Gen Z Market Research – The Z Files What makes today’s teenagers tick – how are these digital natives different from Millennials? Our younger researchers have been hanging out with teens in our own Gen Z community over the past months and years, chatting, getting to know them better.
What makes gen Z tick? Find out in our Z files Understanding Gen Z – youngsters born between 1995 and 2010 – is important for employers and brand owners alike.
Generation Z on health – episode 4 What does the current generation of teenagers - Gen Z - really think about health?