Digital Ethnographies – Close from a Distance
Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit share a case study on how digital ethnos worked successfully for them.
Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit share a case study on how digital ethnos worked successfully for them.
Winner of the GOR 2020 Best Practice award, we are delighted to have made the shortlist for 2021! A case study demonstrating how Design Thinking can work digitally and with a high degree of agility for creative NPD tasks.
How important are conversations in qualitative research - if behavioural change can be achieved differently and with fewer diagnostics? The current focus on behavioural insights and nudge techniques challenges us to re-think how central conversations are to decision makers looking to effect change rapidly and effectively with a focus on ROI and impact.
A case study demonstrating how qualitative research can really bring insights to life - using ethnographies and storytelling techniques to shape authentic personas based on existing quant. segmentation work. It can also reveal hidden opportunities - segments that have been overlooked that are in fact relevant for NPD and strategy focus.
A quant-qual look at contemporary femininity from Beiersdorf's Eucerin skincare brand. We look at changes in female self-perception, roles and role models and more in the wake of the global pandemic.
Qualitative research has accelerated its digital transformation over the past 12 months. Digital allows robust, real-time in-depth insights from the comfort of your own laptop. Learn about how it works in this Esomar Masterclass training with Sven Arn.
Katrin Krüger, Senior Project Director, was recognised as a global Future Insights leader by the Greenbook Organisation in the recently published GRIT 2020 report. It highlighted in particular her dedication to the use of new technologies in qualitative research.
Oliver Schieleit and Angela Giebner talk to marktforschung.de about the new office space in Berlin Kreuzberg and the expansion of remote and home working.
Join a BVM virtual panel discussion with some of the leading voices in German market research - including H/T/P's Sven Arn - on the future of research, the role of qualitative, DIY, Big Data and more.
Digital ethnographies allow researchers to get close from a distance. However, they require a different approach and set-up as we will outline in a case study we're presenting with Leifheit at the Qual360 Europe Conference 2021.
Digital transformation of qualitative research - insights delivered from a distance. Global online conference with talk by Edward Appleton from Happy Thinking People
A week of discussion and talks at the first virtual Woche der Marktforschung. Happy Thinking People is talking in the keynote opening discussion on how market research will develop