New Hires – New Energy
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.
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Gen Z Study – Post-Pandemic Outlook
In our previous Gen Z file, we explored this generation's remarkable resilience - a crisis-resistant lot, it seems. But will the long lockdown months have changed things? As the severity of the pandemic recedes, we explore their future outlook and mindset: what's changed?
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ESOMAR Conference – We’re on Stage!
H/T/P is presenting a case study at the upcoming ESOMAR digital conference on 9th March 2022. It shares research learnings that helped the German Government "get diversity" and build a bridge to the LGBTQIA* community.
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Webinar – Powerful Personas
Powerful personas bring segments to life, fire up innovation processes, help guide R&D. They need to be grounded in rich qualitative data - People Understanding. We're sharing our learnings and approach in a BVM webinar on 10th February.
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Happy Holidays – Happy Quizmas!
From all of us at Happy Thinking People - to all of you looking forward to a well-earned break in the coming days and weeks:
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Hybrid Market Research Conferences – Auf Wiedersehen?
Digital is working well in market research, but for conferences it's different. With digital-only conferences, the rules of engagement require new behaviours from participants and presenters alike. Hybrid formats are organisationally challenging, potentially economically unviable. This interview looks back at 2021 MR conferences, contrasting face-to-face with digital.
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Happy Thinking People Top in Innovation & Creativity
The 2021 image study on key attributes of market research agences in Germany, conducted by marktforschung.de, has just been published. Around 160 clientside researchers took part. The results are always a cause for both reflection and celebration, on how self-perception contrasts with the image significant others have of us.
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BS Detector? Ask Gen Z first….
Gen Z - more than a target group, a way of looking at the world that is faster, sharper - and often predictive of older cohorts' reactions.
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Qual360/ MRMW 2021 Market Research Conference in Berlin
In-person market research conferences may be more expensive, require travel, take more overall time investment to attend - but as the 2021 Qual360/MRMW showed, face-to-face engagement can be much richer and sticky than pure e-learning or e-events.
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Has Digital Truly Transformed Qualitative Research?
Qualitative research was slow to fully embrace digital practices - but adoption has broadened and accelerated quickly over the past 12 - 18 months. Planung & Analyse's July 2021 issue dedicates itself to Qualitative Research - online, offline, everywhere!
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A Career in Research? A Perspective from a GRIT Future List Winner
For many becoming a researcher is more chance than choice - but often with a happy outcome. Katrin Krüger talks to marktforschung.de about her career path at Happy Thinking People - and being honoured recently with a prestigious global award.
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Start-Ups and Market Research – What Can They Learn from Each Other?
The world of start-ups is increasingly data-driven, using UX, CX , personas and more, including qualitative research. The cultures are still different, one more analytical, the other more hands-on. What the two can learn from one another is the focus of an interview with someone from the world of start-ups, now with us at Happy Thinking People as an intern, Ellen Surdel.