Ethnographies – pros and cons
Edward Appleton and Monique Richter talk about the renaissance of ethnographic qualitative research.
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Is that really qualitative research?
Edward Appleton writes in marktforschung.de (Feb. 2019) about the changing nature of qualitative research in an age of AI and automation.
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Online communities – opportunities for digital qual research
Edward Appleton writes about the multiple advantages of using the increasingly popular Online Communities (MROCs) in Research and Results 6/2018, including some global case studies from H/T/P.
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Is the future of qualitative research digital?
Edward Appleton examines how digital has enhanced the status of qualitative research.
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Activating insights differently
The activation phase of complex or strategic insights projects can be daunting...
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Insights kongress 2018
Thomas Ludzsinski, Senior Project Director, will be giving a talk at Insights 2018 on consumer centricity, how it can come to life and have sustainable impact in client organisations.
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Gen Z community
Research and Results writes about the H/T/P Gen Z Community – focussing on Food and Drink.
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Big data and qual market research
What role does Qual market research play in the Big Data era?
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Soothing creative tensions
How research can help foster great creative work – avoiding an over-rationalised approach, and facilitating 'with edge'.
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Angela Giebner on “women in research”
Marktforschung.de talks to our co-MD in Berlin on the issue of Women in Research.
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Happy Thinking People presenting at Qual360 in Berlin
Marktforschung.de publishes our impressions of the 2018 Qual Conference...
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Meredith Bourgery joins HTP Paris as new managing partner
Experienced qual. executive Meredith Bourgery joins Happy Thinking People’s Paris office as New Managing Partner.
Press Contact
Edward Appleton
Director Global Marketing & Sales
Rosenstr. 17, 10178 Berlin
Tel: +49 30 327986 8635