A storytelling-based Case Study
A storytelling-based Case Study with Female Entrepreneurs in the Healthcare Sector.
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From analysis to insights to action
How can qualitative researchers ensure better actionability of their reports and insights?
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Using semiotics in multi-phase research projects
Antje Weißenborn and Edward Appleton share two case studies showing how semiotics have impact in combination with other MR tools.
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Studie zu millennials und pauschaltourismus
Barbara von Corvin und Christopher Graß berichten gemeinsam mit Eva Pointer von HolidayCheck bei marktforschung.de über eine Studie zum Thema geänderte Einstellungen zu und Erwartungshaltung von Millennials an Pauschalreisen.
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30 Years Happy Thinking People
Research and Results talks to co-founder Thomas Schindlbeck on the agency’s 30th anniversary.
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Look – no Words
Can market research adopt a 100% visual approach to survey design, using no words whatsoever – and still be able to uncover insights and brand stories?
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Bringing insights to life
Claudia Antoni and Edward Appleton focus on insight activation strategies, with case studies on how H/T/P brought insights to life.
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Market Research outlook for 2019
Sven Arn shares his plans and expectations for MR in 2019 in Research and Results Nr. 1/ 2019.
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Ethnographies – pros and cons
Edward Appleton and Monique Richter talk about the renaissance of ethnographic qualitative research.
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Is that really qualitative research?
Edward Appleton writes in marktforschung.de (Feb. 2019) about the changing nature of qualitative research in an age of AI and automation.
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Online communities – opportunities for digital qual research
Edward Appleton writes about the multiple advantages of using the increasingly popular Online Communities (MROCs) in Research and Results 6/2018, including some global case studies from H/T/P.
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Is the future of qualitative research digital?
Edward Appleton examines how digital has enhanced the status of qualitative research.
Press Contact
Edward Appleton
Director Global Marketing & Sales
Mehringdamm 55, 10961 Berlin
Tel: +49 30 327986 8635