Is that really qualitative research?
Edward Appleton writes in marktforschung.de (Feb. 2019) about the changing nature of qualitative research in an age of AI and automation.
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Online communities – opportunities for digital qual research
Edward Appleton writes about the multiple advantages of using the increasingly popular Online Communities (MROCs) in Research and Results 6/2018, including some global case studies from H/T/P.
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Is the future of qualitative research digital?
Edward Appleton examines how digital has enhanced the status of qualitative research.
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Activating insights differently
The activation phase of complex or strategic insights projects can be daunting...
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Insights kongress 2018
Thomas Ludzsinski, Senior Project Director, will be giving a talk at Insights 2018 on consumer centricity, how it can come to life and have sustainable impact in client organisations.
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Gen Z community
Research and Results writes about the H/T/P Gen Z Community – focussing on Food and Drink.
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Big data and qual market research
What role does Qual market research play in the Big Data era?
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Soothing creative tensions
How research can help foster great creative work – avoiding an over-rationalised approach, and facilitating 'with edge'.
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Angela Giebner on “women in research”
Marktforschung.de talks to our co-MD in Berlin on the issue of Women in Research.
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Happy Thinking People presenting at Qual360 in Berlin
Marktforschung.de publishes our impressions of the 2018 Qual Conference...
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Meredith Bourgery joins HTP Paris as new managing partner
Experienced qual. executive Meredith Bourgery joins Happy Thinking People’s Paris office as New Managing Partner.
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Gen Y meets Gen Z
planung&analyse reports on the findings of Happy Thinking People’s ongoing Gen Z Community in its “Editor’s Pick”.
Press Contact
Edward Appleton
Director Global Marketing & Sales
Rosenstr. 17, 10178 Berlin
Tel: +49 30 327986 8635