“Quali oder Quanti – oder beides? Ein interaktives Tool für agile Kommunikationsforschung” – Article in planung & analyse

For planung & analyse Svenja Prins and Hans-Bert Matoul have introduced eTrack as an interactive tool for a contemporary and agile communication reseaerch. Happy Thinking People has developed a qual-quant tool specifically designed for pre-testing where the interplay between the qual and quant modules leads to both valid quant results and a sensitive qual exploration.

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“Games of Truth” – Artikel im Magazin Research & Results

Research Games können als qualitatives Forschungstool in der Marktforschung nicht nur die Motivation von Befragten erhöhen, sondern auch wichtige Erkenntnisse über unbewusstes Verhalten und Einstellungen generieren. Nina Keller und Sebastian Prassek haben Research Games eingesetzt, um ein tieferes Verständnis für Konsumenten zu entwickeln und einige marktforscherische Insights aufzuspüren.

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Happy Thinking People awarded as “Top Institute“ and “Most Recommended”

In the latest Client Satisfaction study of the industry portal, Happy Thinking People received not just the top ranking in the category of Analysis and Consultancy, but also achieved the highest Net-Promoter Score for Likelihood to Further Recommend. In order to convince even more clients of these qualities, just one year after the rebranding

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“Junge Ideen für ein altes Europa” – Artikel im Magazin Research & Results

Die Euro-Krise gefährdet die Identifikation mit dem Gedanken eines vereinten Europas. Über einen hypbriden Studienansatz haben Thomas Schindlbeck, Managing Director & Partner, und Svenja Prins, Senior Project Director & Director Communications, beide Happy Thinking People, untersucht, wie Europa in Frankreich, Deutschland, der Schweiz und Indien gesehen wird und welche gemeinsamen Perspektiven sich daraus ableiten lassen.

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ESOMAR Excellence Award for Georges Guelfand, H/T/P France

The ESOMAR Excellence Award for Standards of Performance in Market Research – the John Downham Award – has been awarded to Georges Guelfand, Managing Partner of Happy Thinking People France, for his achievements as a qualitative market researcher – marking the first time a French manager has received this honour. This award was presented to

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Study: “Ramadan – The Fast Month As A Consumption Driver”

A preview of our study “Ramadan”, which was conducted during Ramadan – up to and including the time of Eid 2013 in an H/T/P Online Portal run in parallel in German and Arabic language. The preview unveils some core results from the German leg of the study that was conducted by Happy Thinking People: 24

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