Gen Y meets Gen Z

planung&analyse (April 2017) reports on the findings of Happy Thinking People’s ongoing Gen Z Community in its “Editor’s Pick”.  

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Industry debate publishes reactions of leading German market research companies to the Happy Thinking People blog on how Brexit might impact our industry under the headline “Brexit. Bloß nicht investieren”.

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Crystal ball time

The Greenbook blog publishes “36 Market Research Thought Leader Predictions for 2018” – Happy Thinking People’s Edward Appleton is included, sharing his predictions in a vlog.

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Agility – is it killing consumer centricity?

Sven Arn and Edward Appleton write on the challenges posed by agility in (29.11.2017) and suggest their r:evolver framework as a flexible and agile way of ensuring that the voice of the consumer is heard sensitively.

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Press Contact

Edward Appleton
Director Global Marketing & Sales

Rosenstr. 17
10178 Berlin
Tel: +49 30 327986 8635
Email Edward Appleton