Press

Gen Y meets Gen Z

planung&analyse (April 2017) reports on the findings of Happy Thinking People’s ongoing Gen Z Community in its “Editor’s Pick”.  

Find out more

Industry debate

Marktforschung.de publishes reactions of leading German market research companies to the Happy Thinking People blog on how Brexit might impact our industry under the headline “Brexit. Bloß nicht investieren”.

Find out more

Crystal ball time

The Greenbook blog publishes “36 Market Research Thought Leader Predictions for 2018” – Happy Thinking People’s Edward Appleton is included, sharing his predictions in a vlog.

Find out more

Agility – is it killing consumer centricity?

Sven Arn and Edward Appleton write on the challenges posed by agility in marktforschung.de (29.11.2017) and suggest their r:evolver framework as a flexible and agile way of ensuring that the voice of the consumer is heard sensitively.

Find out more

Press Contact

Edward Appleton
Director Global Marketing & Sales

Rosenstr. 17
10178 Berlin
Tel: +49 30 327986 8635
Email Edward Appleton