Press

Industry debate

Marktforschung.de publishes reactions of leading German market research companies to the Happy Thinking People blog on how Brexit might impact our industry under the headline “Brexit. Bloß nicht investieren”.

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Crystal ball time

The Greenbook blog publishes “36 Market Research Thought Leader Predictions for 2018” – Happy Thinking People’s Edward Appleton is included, sharing his predictions in a vlog.

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Agility – is it killing consumer centricity?

Sven Arn and Edward Appleton write on the challenges posed by agility in marktforschung.de (29.11.2017) and suggest their r:evolver framework as a flexible and agile way of ensuring that the voice of the consumer is heard sensitively.

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“Quali oder Quanti – oder beides? Ein interaktives Tool für agile Kommunikationsforschung” – Article in planung & analyse

For planung & analyse Svenja Prins and Hans-Bert Matoul have introduced eTrack as an interactive tool for a contemporary and agile communication reseaerch. Happy Thinking People has developed a qual-quant tool specifically designed for pre-testing where the interplay between the qual and quant modules leads to both valid quant results and a sensitive qual exploration.

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“Games of Truth” – Artikel im Magazin Research & Results

Research Games können als qualitatives Forschungstool in der Marktforschung nicht nur die Motivation von Befragten erhöhen, sondern auch wichtige Erkenntnisse über unbewusstes Verhalten und Einstellungen generieren. Nina Keller und Sebastian Prassek haben Research Games eingesetzt, um ein tieferes Verständnis für Konsumenten zu entwickeln und einige marktforscherische Insights aufzuspüren.

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Press Contact

Edward Appleton
Director Global Marketing & Sales

Rosenstr. 17
10178 Berlin
Tel: +49 30 327986 8635
Email Edward Appleton