Artifical Intelligence – how is it impacting Qualitative Research?
Edward Appleton and Dr. Natascha Haehling von Lanzenauer talk about impact of machine learning and artificial intelligence on qualitative research.
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A Career in Research? A Perspective from a GRIT Future List Winner
For many becoming a researcher is more chance than choice - but often with a happy outcome. Katrin Krüger talks to marktforschung.de about her career path at Happy Thinking People - and being honoured recently with a prestigious global award.
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Digital Ethnographies – Close from a Distance
Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit share a case study on how digital ethnos worked successfully for them.
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Data Visualisation and Storytelling
Bringing data to life is essential for insights actionability; visualisation and storytelling are proven ways of doing that. But how does it work in practice? Our experts talk to online portal marktforschung.de
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Happy Remote Working
Oliver Schieleit and Angela Giebner talk to marktforschung.de about the new office space in Berlin Kreuzberg and the expansion of remote and home working.
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Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
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A storytelling-based Case Study
A storytelling-based Case Study with Female Entrepreneurs in the Healthcare Sector.
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From analysis to insights to action
How can qualitative researchers ensure better actionability of their reports and insights?
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Using semiotics in multi-phase research projects
Antje Weißenborn and Edward Appleton share two case studies showing how semiotics have impact in combination with other MR tools.
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Studie zu millennials und pauschaltourismus
Barbara von Corvin und Christopher Graß berichten gemeinsam mit Eva Pointer von HolidayCheck bei marktforschung.de über eine Studie zum Thema geänderte Einstellungen zu und Erwartungshaltung von Millennials an Pauschalreisen.
Press Contact
Edward Appleton
Director Global Marketing & Sales
Mehringdamm 55, 10961 Berlin
Tel: +49 30 327986 8635