We’re presenting an experiment in ‘just pictures’ at the iiex europe 2017
The world seems to be going visual – what happens when we use no words whatsoever in research?
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Look forward? Look back first! Review of 2016
It’s January 2017 – the time to make New Year resolutions, bold predictions…with more or less confidence in them coming true ;)
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So happy to connect and speak live at three events in october
3 Happy Thinking Speaker Events in October…Munich, Singapore and Cyberspace.
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The future of shopping
The future of rewarding shopping experiences?
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New co-operation between H/T/P and pospulse
SHELF LIFE: A joined-up Approach to Shopper and Consumer Insights.
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See more happy thinking people speaking at upcoming events
We are happy to meet and speak live at even three events in February/March...
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A big thank you for voting us germany’s top market research agency – again!
Happy Thinking People once again came out top in the overall ranking of German market research agencies...
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Using mobile to get closer to kids’ fashion worlds
Kids can be a notoriously difficult target group to research – they clam up, are easily influenced, their attention wanders.
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Getting closer to “the moment” – through mobile ethnography
How accurately could you tell a researcher what you ate for lunch a few days ago? Or even – from memory – the exact contents of your fridge at home right now?
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Mobile ramadan – product and brand perceptions during the fasting period
We recently completed a mobile ethnography study amongst fasting Muslims in three countries – Germany, India, Morocco.
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Getting under people’s skin through gamification
Researchers often see gamification as a technique applied in quantitative studies to ensure quality of response, and counter potential respondent fatigue.
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The role of brands in a philanthropic world order
How to measure the impact of philanthropic activities? And what’s the role of market research in this context?