Getting closer to “the moment” – through mobile ethnography
How accurately could you tell a researcher what you ate for lunch a few days ago? Or even – from memory – the exact contents of your fridge at home right now?
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Mobile ramadan – product and brand perceptions during the fasting period
We recently completed a mobile ethnography study amongst fasting Muslims in three countries – Germany, India, Morocco.
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Getting under people’s skin through gamification
Researchers often see gamification as a technique applied in quantitative studies to ensure quality of response, and counter potential respondent fatigue.
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The role of brands in a philanthropic world order
How to measure the impact of philanthropic activities? And what’s the role of market research in this context?