Hardly does COVID seem to be behind us, the next series of crises appears - high energy prices, the war in Ukraine, labour shortages and more. Many consumers across the globe are impacted; the mood is often sombre - and volatile. Qualitative research deep-dives are needed more than ever to get to the bottom of what's going on.
Planning fieldwork globally requires a detailled knowledge of important calendar dates. These include religious and public holidays, local and national. Major sports events that can impact participation levels or mentality are equally important.
The effort of participating in a trade fair and conference is considerable but valuable. The succeet 2022 was a success - a mixture of engagement, lead generation and branding building. We report on our Personas talk.
Personas help companies understand their end customers better - they get to the emotions of key target groups. Rich qualitative research is essential to help bring segments alive and fire up innovation processes
Building on over hundreds over conversations with Gen Z across the world since 2016 we summarise our learnings on the next generation of brand users.
Peer group recognition is highly valued. So we were thrilled to be named as one of the world's most innovative providers of Qualitative Research this week.
Food and drink aren't top of the list of Gen Z's priorities. But get the approach right - down-to-earth, authentic, "real"... and they are with you. At least for a bit ;)
The world of research mainly interacts with marketing, less with sales. Researchers are analytical, sales people persuasive. Maybe the two can learn from one another. We explore
The expanding functionalities of online communities make them relevant for a very wide range of insight projects. Clients can go both "broad" and "deep" - with the appropriate moderation!
Personas are a great way of helping bring customer segments to life. They fire up innovation and creative projects. Following our recent Webinar, we now have a Whitepaper - documenting how-to learnings and best practice guidance.
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.
Powerful personas bring segments to life, fire up innovation processes, help guide R&D. They need to be grounded in rich qualitative data - People Understanding. We're sharing our learnings and approach in a BVM webinar on 10th February.