Happy Holidays – Happy Quizmas!
From all of us at Happy Thinking People - to all of you looking forward to a well-earned break in the coming days and weeks:
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Hybrid Market Research Conferences – Auf Wiedersehen?
Digital is working well in market research, but for conferences it's different. With digital-only conferences, the rules of engagement require new behaviours from participants and presenters alike. Hybrid formats are organisationally challenging, potentially economically unviable. This interview looks back at 2021 MR conferences, contrasting face-to-face with digital.
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Happy Thinking People Top in Innovation & Creativity
The 2021 image study on key attributes of market research agences in Germany, conducted by marktforschung.de, has just been published. Around 160 clientside researchers took part. The results are always a cause for both reflection and celebration, on how self-perception contrasts with the image significant others have of us.
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Qual360/ MRMW 2021 Market Research Conference in Berlin
In-person market research conferences may be more expensive, require travel, take more overall time investment to attend - but as the 2021 Qual360/MRMW showed, face-to-face engagement can be much richer and sticky than pure e-learning or e-events.
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Online Insight Communities – H/T/P Webinar
The COVID crisis has made many of us more reflective, questioning - attitudes to consumption and shopping are being re-considered. Online insight communiites allow researchers to capture all the nuances of this important shift - and what it means for brands. Join us for a 50 minute Webinar on this topic at the 2021 Woche der Marktforschung.
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9th September – Save the Date
The General Online Research Conference is in its 23rd year and going strong. This year we're presenting about how Design Thinking principles can be reapplied successfully to the world of online.
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Has Digital Truly Transformed Qualitative Research?
Qualitative research was slow to fully embrace digital practices - but adoption has broadened and accelerated quickly over the past 12 - 18 months. Planung & Analyse's July 2021 issue dedicates itself to Qualitative Research - online, offline, everywhere!
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Start-Ups and Market Research – What Can They Learn from Each Other?
The world of start-ups is increasingly data-driven, using UX, CX , personas and more, including qualitative research. The cultures are still different, one more analytical, the other more hands-on. What the two can learn from one another is the focus of an interview with someone from the world of start-ups, now with us at Happy Thinking People as an intern, Ellen Surdel.
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Digital Ethnographies – Featured in Quirks Magazine
Ethnographies – or In-Homes – were traditionally seen as only possible F2F. A potential switch to digital in-homes raised fundamental questions. Was sensitive depth and true empathy possible from a distance? Could online deliver equally inspiring and granular insights as F2F? In a nut-shell: yes!
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Shortlisted for the 2021 GOR Best Practice Award!
Winner of the GOR 2020 Best Practice award, we are delighted to have made the shortlist for 2021! A case study demonstrating how Design Thinking can work digitally and with a high degree of agility for creative NPD tasks.
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Next Gen Qualitative Research Discussion at the BVM Congress 2021
How important are conversations in qualitative research - if behavioural change can be achieved differently and with fewer diagnostics? The current focus on behavioural insights and nudge techniques challenges us to re-think how central conversations are to decision makers looking to effect change rapidly and effectively with a focus on ROI and impact.
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We’re Presenting at the 2021 BVM Congress!
A case study demonstrating how qualitative research can really bring insights to life - using ethnographies and storytelling techniques to shape authentic personas based on existing quant. segmentation work. It can also reveal hidden opportunities - segments that have been overlooked that are in fact relevant for NPD and strategy focus.