
Time for a Deep-Dive? Try Online Insight Communities!
The expanding functionalities of online communities make them relevant for a very wide range of insight projects. Clients can go both "broad" and "deep" - with the appropriate moderation!
The expanding functionalities of online communities make them relevant for a very wide range of insight projects. Clients can go both "broad" and "deep" - with the appropriate moderation!
Personas are a great way of helping bring customer segments to life. They fire up innovation and creative projects. Following our recent Webinar, we now have a Whitepaper - documenting how-to learnings and best practice guidance.
New hires are a welcome source of additional expertise, energy and inspiration. We're lucky to have three fantastic new colleagues join us in our German offices.
Powerful personas bring segments to life, fire up innovation processes, help guide R&D. They need to be grounded in rich qualitative data - People Understanding. We're sharing our learnings and approach in a BVM webinar on 10th February.
From all of us at Happy Thinking People - to all of you looking forward to a well-earned break in the coming days and weeks:
Digital is working well in market research, but for conferences it's different. With digital-only conferences, the rules of engagement require new behaviours from participants and presenters alike. Hybrid formats are organisationally challenging, potentially economically unviable. This interview looks back at 2021 MR conferences, contrasting face-to-face with digital.
The 2021 image study on key attributes of market research agences in Germany, conducted by marktforschung.de, has just been published. Around 160 clientside researchers took part. The results are always a cause for both reflection and celebration, on how self-perception contrasts with the image significant others have of us.
In-person market research conferences may be more expensive, require travel, take more overall time investment to attend - but as the 2021 Qual360/MRMW showed, face-to-face engagement can be much richer and sticky than pure e-learning or e-events.
The COVID crisis has made many of us more reflective, questioning - attitudes to consumption and shopping are being re-considered. Online insight communiites allow researchers to capture all the nuances of this important shift - and what it means for brands. Join us for a 50 minute Webinar on this topic at the 2021 Woche der Marktforschung.
The General Online Research Conference is in its 23rd year and going strong. This year we're presenting about how Design Thinking principles can be reapplied successfully to the world of online.
Qualitative research was slow to fully embrace digital practices - but adoption has broadened and accelerated quickly over the past 12 - 18 months. Planung & Analyse's July 2021 issue dedicates itself to Qualitative Research - online, offline, everywhere!
The world of start-ups is increasingly data-driven, using UX, CX , personas and more, including qualitative research. The cultures are still different, one more analytical, the other more hands-on. What the two can learn from one another is the focus of an interview with someone from the world of start-ups, now with us at Happy Thinking People as an intern, Ellen Surdel.