Pathfinder helps optimise the consumer decision journey and simplify touchpoint management.
Pathfinder aims to simplify and make it clear what actions need taking urgently – outputs are delivered in days rather than weeks. It captures the most salient moments in a journey, good and bad, before and after purchase, involving a simple but effective mix of digital research and playful stakeholder workshops. The outputs show clearly the areas – touchpoints – to focus on, and how to fix the ones that aren’t working.
A segmentation session follows to provide clarity and structure for the ensuing workshop with strong gamification aspects to create maps, identifying and resolving the major pain points with key touchpoints. It’s a highly engaging session – clients are very much involved.
It also delivers a mass of vivid, authentic insights into the real-life context of shopping moments, the good and the bad. Potentially wooden segment descriptions or personas are brought to life.