With a bit of experience it is easy to identify a good consumer insight when you see one. But developing these can be more challenging, particularly when there are vast amounts of data and when what the research tells us contradicts what we see in behaviour.
The 5i Insight Workshop is especially designed to work with your existing data and to use this to generate consumer insights. The process starts off with a defined business objective and uses the data to build insights that can be leveraged to address this objective.
The 5i process generates insights that are immediate and create identification and impact – as well as being inherent to the brand or category we are working in and inspiring new ideas.
Workshops typically last 1 to 3 days – and include idea generation sessions where the insights developed are activated into ideas or concepts.