Methods & Tools

R:evolver. Agile Innovation

R:evolver is our 3-stage innovation framework that adapts flexibly to time-frames from a 5 day sprint to a multi-stage process.

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eTrack®. Agile Pre-Testing

When it comes to testing new ideas, research needs to provide results that extremely reliable – not just in terms of an assessment of overall effectiveness but also with regard to understanding how strategic objectives are met. Often with extreme demands with respect to timing.

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Panorama Groups®. Co-Creation Workshops

Co-creation in Panorama Groups® brings stakeholders and consumers together in XXL workshops to inspire intelligent and consumer-driven concept development.

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Classic Qualitative Approaches. Interviews and Focus Groups

Classics are classics for a reason. Sometimes it is the tried and tested approaches that provide the most reliable results. But a good classic should always feel fresh – a standard needs not to become standardized.

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First@thePool®. Insight Communities

Rather than trying to duplicate an offline experience, online approaches need to use all the advantages of internet communication. The freedom for respondents and clients to participate in their own time and space and on their own terms with regards to the language and visual forms of expression they feel most comfortable using.

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Happisodes. Mobile Ethnography

Our Mobile Ethnography App gives us up-close and personal access to people’s everyday experiences and emotions – as they happen.

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5i Insight Workshops

With a bit of experience it is easy to identify a good consumer insight when you see one. But developing these can be more challenging, particularly when there are vast amounts of data and when what the research tells us contradicts what we see in behaviour.

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Experiential Ethnography. Consumer Immersion

Ethnography has become an indispensable discipline in the research arena and is invaluable in understanding some of the tensions between what people think and say – and what they really do.

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Concept Labs. Iterative Development

Imagine a method that can transform rough ideas into fine-tuned concepts that regularly come out top in quantitative concept screeners and product tests!

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Engagement. Change Consultancy

Based on our skills and expertise in ‘People Understanding’ we developed this approach to support your Change Management. We consult, involve stakeholders and guide you to develop and successfully implement new strategies.

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2Days. Key Insights in 2days

Sometimes it’s urgent. 2 days after you brief us, we deliver answers to pressing issues in a cost-effective, speedy manner. Clear, direct, to-the-point and infused with the thinking quality you expect from the experts at Happy Thinking People.

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