Ethnography has become an indispensable discipline in the research arena and is invaluable in understanding some of the tensions between what people think and say – and what they really do.
At Happy Thinking People we believe that ethnography needs to strike the right balance between a breadth of perspective and delivering learnings that are relevant to a specific research objective.
With Experientials we tailor an ethnographic research program to the requirements of each individual project and client team. We accompany consumers in their homes, hangouts, leisure and shopping destinations and invite our clients to become part of the experience. We design the set-up to provide a broad and varied view of consumer realities and work together with our clients to turn observations into actionable insights.