Methods & Tools

eTrack®

When it comes to testing new ideas, research needs to provide results that extremely reliable – not just in terms of an assessment of overall effectiveness but also with regard to understanding how strategic objectives are met. Often with extreme demands with respect to timing.
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Panorama Groups®

Social networks today – both real and virtual – are much larger and more transient than they were in the past. Communities today develop, interact and then disperse again and we need to understand social effects as much as individual perception if we want to make the right marketing decisions.
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Classic Qualitative Approaches

Classics are classics for a reason. Sometimes it is the tried and tested approaches that provide the most reliable results. But a good classic should always feel fresh – a standard need not become standardized.
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First@thePool® Insight Communities

Rather than trying to duplicate an offline experience, online approaches need to use all the advantages of internet communication. The freedom for respondents and clients to participate in their own time and space and on their own terms with regards to the language and visual forms of expression they feel most comfortable using.
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5i Insight Workshops

With a bit of experience it is easy to identify a good consumer insight when you see one. But developing these can be more challenging, particularly when there are vast amounts of data and when what the research tells us contradicts what we see in behaviour.
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Experientials

Ethnography has become an indispensable discipline in the research arena and is invaluable in understanding some of the tensions between what people think and say – and what they really do.
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Concept Labs

Imagine a method that can transform rough ideas into fine-tuned concepts that regularly come out top in quantitative concept screeners and product tests!
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M.I.T. (Mental Imagery Technique)

Many brand and product identities today reproduce category specific stereotypes and thus fail to standout and get lost in the crowd. Though category disruption has become a favourite in idea generation, disruptive processes are seldom driven by consumers’ needs and aspirations.
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BrandStage

In our brand model BrandStage we have tried to profit the experience we have as an independent company in working with a whole range of brand model approaches.
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