H/T/P Wins ESOMAR Best Presentation Award

Posted on 16th November 2018 by Berlin in Global News, Non classifié(e)

Esomar Best Presentation Award – wow, we’re thrilled! Our paper was awarded Best Presentation at the Esomar Fusion Conference 2018 in Dublin!

We were only stage jointly with our wonderful client from Pernod Ricard presenting a case study on Suze, an apéritif brand that is over 100 years’ old.

The paper, entitled Bittersweet Symphony, was held jointly by Sven Arn (Managing Director and Partner at H/T/P) and Juliette Margerand (Consumer Insights Manager at Pernod).

It demonstrated in a very engaging, persuasive manner how a careful blend of semiotics, Social Media analysis and creative storytelling helped successfully rejuvenate and reposition Suze globally.

Key takeouts that were shared:

– how diversity was critical to success.
– the importance of embracing slowness at critical points in a strategic project.
– using digital and F2F qual reveals different things.
– the relevance of tapping into own’s own personal experience when dealing with a brand challenge.

There’s lots more to tell – if you’d like to find out more, please get in touch!

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