Esomar Best Presentation Award – wow, we’re thrilled! Our paper was awarded Best Presentation at the Esomar Fusion Conference 2018 in Dublin!
We were only stage jointly with our wonderful client from Pernod Ricard presenting a case study on Suze, an apéritif brand that is over 100 years’ old.
The paper, entitled Bittersweet Symphony, was held jointly by Sven Arn (Managing Director and Partner at H/T/P) and Juliette Margerand (Consumer Insights Manager at Pernod).
It demonstrated in a very engaging, persuasive manner how a careful blend of semiotics, Social Media analysis and creative storytelling helped successfully rejuvenate and reposition Suze globally.
Key takeouts that were shared:
– how diversity was critical to success.
– the importance of embracing slowness at critical points in a strategic project.
– using digital and F2F qual reveals different things.
– the relevance of tapping into own’s own personal experience when dealing with a brand challenge.
There’s lots more to tell – if you’d like to find out more, please get in touch!