Presse

Online Communities – Opportunities for Digital Qual Research

Edward Appleton writes about the multiple advantages of using the increasingly popular Online Communities (MROCs) in Research and Results 6/2018, including some global case studies from H/T/P. He also outlines some watch-outs for clients looking to implement online research communities across the globe. H/T/P was one of the first agencies in Germany to work with

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Gen Z Community

Research and Results (2/2018) writes about the H/T/P Gen Z Community – focussing on Food and Drink.  

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Soothing Creative Tensions

How research can help foster great creative work – avoiding an over-rationalised approach, and facilitating “with edge”. Research and Results International Edition 2016/17, Edward Appleton.  

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Big Data und Qual Marktforschung

Welche Rolle spielt Qual Marktforschung in der Ära von Big Data? H/T/P präsentiert mit Zalando auf dem VSMS Kongress in Zürich. planung&analyse berichtet im März 2018.  

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H/T/P Presenting at Qual360 in Berlin

Marktforschung.de publishes our impressions of the 2018 Qual Conference, where H/T/P’s Nina Keller gave a talk with KAO’s Susanne Stahl on “Presenting Findings Differently”.  

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Gen Y meets Gen Z

planung&analyse (April 2017) reports on the findings of Happy Thinking People’s ongoing Gen Z Community in its “Editor’s Pick”.  

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Industry debate

Marktforschung.de publishes reactions of leading German market research companies to the Happy Thinking People blog on how Brexit might impact our industry under the headline “Brexit. Bloß nicht investieren”.

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Press Contact

Edward Appleton
Director Global Marketing & Sales

Rosenstr. 17
10178 Berlin
Tel: +49 30 327986 8635
E-Mail Edward Appleton