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Lateness Happened to Me! Market Research the Indian Way

Posted on 12th October 2011

Contrary to China, India has been almost a blind spot on the international research map until recently. Now that industries can no longer ignore this high potential market, there is a sudden haste to make up leeway and to understand the Indian culture.

H,T,P, Concept’s Managing Director India, Ayobamidele Gnädig and Vice Managing Director India, Dr. Natascha Haehling von Lanzenauer have written an article about market research the Indian way.



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