We Create Concepts

We create concepts that are anchored in directional insight, formed by the knowledge of where to follow and where to disrupt consumer expectations and told in a way that entices and captivates.


we-create-concepts-260 People understanding is an extremely valuable resource in developing engaging product and positioning propositions. Propositions that are tangible and actionable – and extremely relevant.

But co-creation shouldn’t be about making the consumer do the thinking – it is about exploring and analyzing and then building concept ideas that are firmly anchored in directional insight, formed by the knowledge of where to follow and where to disrupt consumer expectations and told in a way that entices and captivates.

Research approaches and environments need to be conducive to Happy Thinking. When we bring stakeholders and consumers together we give them the tools to work together. We draw from a rich portfolio of techniques including storytelling and story changing, creative exercises, role playing, wargames and scenario building to facilitate not just an exchange but also a profound understanding of what really matters.

Panorama Groups are XXL workshop-style consumer sessions that inspire intelligent co-creation and consumer-driven concept development. They are a fantastic platform for taking ideas a step further with consumers or of building relevant concepts from visionary innovations.

In Concept Labs we screen and optimise ideas by exploring them with consumers and reworking them with the stakeholders. In two or three days we can go from rough ideas to winning concepts.

In our 5i Insight Workshops we generate the consumer insights that form the basis for product ideas, positioning and communication concepts. Our workshops are designed to deliver insights that are highly directional and form the basis for new business successes. Often using the data that is already there!