About Us

We are one of the world’s leading independent marketing and innovation research consultancies.
Our mission is to partner with our clients to transform people understanding into business success.

With almost 30 years of experience across six continents and a talented team of people with different cultural
and professional backgrounds, we are always happy to talk about new ideas, challenges and opportunities.


We Explore Markets

Exploring markets is all about understanding people in the context places and the situations in which they make their consumer decisions. We uncover what drives and motivates them in life and how this affects their interactions with brands and products.

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We Create Concepts

We create concepts that are anchored in directional insight, formed by the knowledge of where to follow and where to disrupt consumer expectations and told in a way that entices and captivates.

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We Evaluate Ideas

To evaluate ideas it takes the sensitivity to the multitude of factors that ultimately define what happens to an ad, packaging or product in the real world.

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We Consult Brands

We see research as part of a bigger overall purpose. We look beyond just delivering the results of every individual project to contributing to meaningful strategies for the future.

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