This week is an important week – and the 9th September in particular.

Why, you might ask – what’s so special about the 9th September 2021?

Famous people birthdays, maybe – Hugh Grant and Ottis Redding were born on that day. Not that? Ok, google…..maybe famous market research founding spirits. Nope. Historical events perhaps – 9th September… 1776 the United States were officially named as such by Congress, from the previous United Colonies.

Still no triple cherry feeling?

Ok – here we go. This week is special for those in marketing research because….the General Online Research Conference (GOR) is running from 8 – 10th September.

Now its 23rd year and still going strong, this is an invaluable source of discovering new developments in online research, with a healthy mixture of academic and applied research. In English, fully virtual this year, and attracting a crowd of talent from many European countries, it’s something for the calendar.

And what’s with the 9th September?

We’re on stage. Our own Christian Rieder and Janine Katzberg are presenting a wonderful case study with our fab client Irina Caliste from Swiss wine distributor Bataillard.

Descriptively entitled “High Spirits – with No Alcohol?! Going digital with Design Thinking in the non-alcoholic drinks category – a case study in unlocking the power of digital for creative NPD tasks” it examines how Design Thinking works when adapted to online options and constrictions.

We’re pitching for the coveted Best Practice Award, which happily we won in 2020 Winner of 2020 GOR Best Practice Award so fingers crossed – maybe we can complete the double 😉

– Time: 2 – 3 pm CET

– How listen in? You need to register here – https://www.gor.de/.

It’s not free, but hopefully that’s a reflection of value – students pay Euro 90, academics and presenting participants Euro 190, and commercial folk Euro 470,-.

If you can’t make it – or afford it – please get in touch with us  – contact@happythinkingpeople.com – and we can perhaps find a way to share the content.