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Digital Ethnographies – Close from a Distance

Press Thu 10th Jun 2021

Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit share a case study on how digital ethnos worked successfully for them.

Can digital ethnographies deliver inspiring and granular insights? Ethnographies have been traditionally seen as only possible F2F.

Our 100% online case study executed with Leifheit delivers a strong: YES.

Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit describe in a Fachartikel in marktforschung.de about how it worked for them.

This article is in German. If you are interested in an English version, please get in touch.

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Written by

Barbara von Corvin Senior Project Director
Johannes Pirzer Project Manager

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