100% digital – 100% people understanding
The world of market research is undergoing a dramatic transformation. What has been slowly developing over the past years has been accelerated at breakneck speed through the current coronavirus situation.
Digital Ethnographies – Close from a Distance
PressBarbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit share a case study on how digital ethnos worked successfully for them.
Can digital ethnographies deliver inspiring and granular insights? Ethnographies have been traditionally seen as only possible F2F.
Our 100% online case study executed with Leifheit delivers a strong: YES.
Barbara von Corvin, Johannes Pirzer and client Thomas Diehl from Leifheit describe in a Fachartikel in marktforschung.de about how it worked for them.
This article is in German. If you are interested in an English version, please get in touch.
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Ethnographies – or In-Homes – were traditionally seen as only possible F2F. A potential switch to digital in-homes raised fundamental questions. Was sensitive depth and true empathy possible from a distance? Could online deliver equally inspiring and granular insights as F2F? In a nut-shell: yes!