100% digital – 100% people understanding
The world of market research is undergoing a dramatic transformation. What has been slowly developing over the past years has been accelerated at breakneck speed through the current coronavirus situation.
Catch us this Friday – 13th of November – at 3.30 pm CET at the first Amplify Global Insights Conference.
Edward Appleton will be giving a 30 minute talk on the Transformation of Qualitative Research 2020 to fully digital offerings.
He will outline the advantages of doing qual digitally effected by the pandemic in early Q2 2020. He will also discuss the “Do’s and Don’ts” when executing online qual insights projects plus a comparison to legacy F2F methods.
The talk is illustrated with case studies showing how online works for a wide range of qual tasks including:
– digital ethnographies
– online concept development
– digital depth approaches, something we call Digilogues.
You can find out more about our full range of qual approaches here – What We Do
It’s free – and if you sign up for two or more sessions, $10 will be donated to charity.