Happy Thinking People is partnering with jovoto (www.jovoto.com), a crowd-sourcing for innovation platform, to extend its services into the area of co-creation and crowdsourced ideation.
H/T/P Managing Director Sven Arn (above left) and jovoto’s CEO Bastian Unterberg (above right) talk about the co-operation and it’s advantages:
Sven Arn: “We’re very pleased to combine forces with jovoto and its pool of global creative talent.
It’s really great to be able to tap into this sort of resource for innovation briefs that are more ambitious, looking for new spaces outside a company’s core competence areas on tasks that involve reimagining a whole category.”
Bastian Unterberg: “jovoto and Happy Thinking People complement each other’s offerings perfectly. Connecting H/T/P’s in-depth insights and advanced market research to our own creative problem-solving approach and a larger digital talent pool allows brands to screen more ideas than otherwise possible.
We’re looking forward to leveraging H/T/P’s extensive knowledge and understanding of diverse markets, so we can focus on delivering outstanding creative solutions.”
New possibilities for out-of-the-box innovation projects….
The combination is particularly valuable for out-of-the box projects, when category expertise and concept lab abilities – areas that Happy Thinking People has used successfully for many years – need boosting.
Similarly for innovation projects where the balance between insights and creativity is critical in driving innovation success.
….increasing the likelihood of success
Successful innovation management poses multiple challenges. Many companies are looking to speed things up, as well as break down a silo-approach that can result in piecemeal outcomes – and also optimise how they coordinate external experts in a joined-up manner.
Both companies see a gap in the market, which they believe the new partnership is well placed to fill. This point is underlined by Sven and Christopher Peters, jovoto’s Head of Business Strategy:
The Agency managers sum up as follows:
Sven Arn: “The partnership aims to make a difference in all the above areas of an NPD project. Having the upfront insights part linked tightly to the creative and innovative stages is particularly valuable to clients.”
Bastian Underberg: “If the fuzzy front end gets more focus in this way and is really robust, then the chances are that the subsequent stages are built on a solid foundation, upping the chances of overall project success”.
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